Apparently Ocado is the new kid one the block in online shopping. Ocado has developed software that can predict when you’ll need to replace household items and will add them to your order automatically.

I’ve been shopping exclusively online (for food and household items) since 2006 and have expressed its virtues before, but I just can’t decide if Ocado is the next step in efficiency or a ploy to have us purchase stuff we don’t need.

Who exactly will stand to gain most from this new software? Ocado co-founder Jason Gissing says in the Times “It should be like an order bought by your partner. It might not be exactly what you want , but it will be something you’d be happy to receive” Hmmm, when I send my partner to the shop he returns with cookies, donuts, bacon for sarnies and bottles of fizzy juice (on offer, of course) which is why I don’t send him, still not sure where the advantage is apart from making Ocado loads of money sending me stuff that I don’t need.

Jason goes on to say “we have got these clever propeller-heads who can work out what’s in your larder”, ah, well it all makes sense now, propeller heads, actually nope, still not getting it. So is there anyone out there that has used or is still using Ocado and can speak in plain English, who can explain Ocado in a way that doesn’t include talking about propeller heads.

What is Ocado? Why do I need it? Is it better than Tesco?