Comments (9)

By Little Mummy, April 24, 2007 3:40 am

I have been asked to take a look at the BabySock and give my opinions (I’m pretty good at that!).

I have been paid a small fee to do this, however, it’s the kind of site/product/business I like to champion. Why?

I’m fascinated by Mums, who, through the journey of motherhood come up with products and ideas that help other mums, or help them to support their family and still spend lots of quality time with the kiddies (somethingelse I champion!).

A bit from the about page;

“After moving to the Seattle area with her 6 month old, Robyn found that she wanted to go for walks anytime the rain would clear. The only problem was that her daughter would kick off her blanket. The blanket would get wet, dirty, or stuck in the wheel of the stroller. She started looking for a product that wouldn’t come off her baby. After several months, she realized that despite her lack of sewing skills, she would have to make her own. A few modifications and another baby later, BabySockâ„¢ was born in 2004. Robyn will proudly tell you that each BabySockâ„¢ is now made by professionals in the Pacific Northwest.”

Wonderful, how about a little picture Robyn? With such a personal story it helps other mums and dads relate to you on a parent to parent level.

A great little story, and as much as I love the ‘mumpreneur thing’ the product needs to be good too. There is no doubting the BabySock is a simple idea borne from a simple problem, we have a similar idea with a slightly different design here in the UK and it seems to do quite well. The price is nice too, at $29.99 it translates quite well in British pounds, although I’m not sure if that has a lot to do with the exchange rate?

Overall, a nice product that has it’s place in the market, however a few tweaks to the website would be good, as I mentioned a photo, and a larger variety of styles of BabySock perhaps with some funky patterns? could really take the product and brand from good to great (from a shopper’s perspective!). Part of the appeal of the BabySock needs to be the brand and I think some funkier designs could tip me over the edge into a purchase.

What does everyonelse think?