Category: entrepreneurship

Project 500 – February Update

By Little Mummy, March 14, 2009 1:37 am

What’s Project 500?

This update is quite late, but as I mentioned in my last post I’ve been pretty busy. Results are still slow against my target but at least there’s progress.

Email Newsletter

My newsletter list has 58 subscribers, there’s a constant trickle even though I haven’t been directly promoting it. I haven’t sent a newsletter for a while but I’ve been offered some exciting new freebies so watch this space. Join the newsletter here.

Toluna

I’ve become an affiliate with Toluna, I’m not expecting too much success but you never know plus you get £20 for joining and £1 for every person that joins.

Freelance Work

I’m still working on this project and have another meeting on Tuesday which should move us forward, more news on this soon.

Bukisa

Bukisa has been the thing that has been capturing my imagination the most recently. I’ve only made a few pounds so far, but the income is definitely passive, the articles I have published continue to make money with no extra effort. I have 13 articles published so far, my target is 20 by the end of this month.

Turbo Charge Your Bukisa Earnings

By Little Mummy, February 8, 2009 2:44 am

bukisa-logo

If you aren’t already aware of Bukisa, then it’s a site where you can publish short articles (250-1500 words) and earn money. Money is earned for pageviews and is calculated by the Bukisa Index, currently the index is $3.65, which means you are paid $3.65 per 1000 pageviews.

So that’s fine, you write an article and you get paid.

If people join your network you are then paid a percentage of their earnings, and a percentage of their networks’ earnings, and the one after that. So that’s the second way you make money.

The third way is the real secret, I only learned this a few days ago so I have no idea how much it works but it could potentially be the most lucrative part. When you write an article you are allowed to include affiliate links. So if you decide to do a review of Call of Duty 5, then you can include an affiliate link to amazon where you’ll be paid per sale that end too. Now, I’m not suggesting you just right articles to make sales, but in some of your articles a link to the product/service may enhance the article.

I’m not going to tell you that you are going to get rich off a couple of articles, but there are plenty of people earning a side income doing this. The income does rise as you add more articles and this income once the article is published is completely passive, you don’t have to do anything more to that article for it to continue earning. In my opinion, this is a fun way to build up an extra income stream for yourself, and the beauty is you don’t need any tech skills at all, you don’t even need to blog to take advantage of this opportunity.

If you feel that you’ve got nothing to lose by giving it a shot you can join my network here.

Aweber Review

By Little Mummy, February 7, 2009 7:32 am

Aweber is an email service provider.  If you are considering starting an email newsletter, an email service provider (ESP)like Aweber is the most efficient way to go about it.

Aweber eradicates a lot of the work of email marketing, they deal with delivering emails and even advise if your newsletter could be heading for the spam folders (text link to text ratio is too small).

Price

The prices of ESP’s vary,  Aweber charges $19 or around £12.50 per month for up to 500 subscribers, you can build as many lists as you want for this.  The price rises to $29 for up to 2500 subscribers and $49 for 5000 subscribers.  Most bloggers or small businesses will not exceed this, meaning that you’ll never pay more than $50 or about £30 or so.

I think you’ll agree that this is very affordable when you consider that research has shown that each captured email address is worth $140* over it’s lifetime (if you are planning to monetize or sell to your list).  Also, newsletter subscribers purchase, on average, 167% more than a non-subscriber*.

Tech Skills Not Required

Getting started is no problem, Aweber provides email training (well, why not, it’s their thing) as well as live webinars and video tutorials.  You do not need to be a technical genius, in fact you don’t even need to know HTML.  Aweber provides a plethora of ready made templates.  Of course, if you are a technical genius or do know some basic HTML then you can upload your own templates or mess around with the ones provided.

Analysis

Aweber provides plenty of opportunity for analysis including open rates, bounce rates, click rates (for each individual link), subscriber and unsubscriber rates. Aweber can also track sales if you set that function up.

My Experience with Aweber

I’ll come right out with it, I love (or at least am very fond of) Aweber. I find them affordable, easy to use and completely customer focused. Since I’ve been registered they’ve phoned me once, sent me two letters and emailed me just today to ask if everything’s ok, apparently they read my tweet(@Erica) saying that I was writing a review. I think Aweber fancies me ;)
Seriously though, it’s refreshing to be cared about, even though I’m a mere minnow in their ocean.

So if you’re looking for an ESP, Aweber come highly recommended. They offer a 30 day test drive, so nothing to lose if you want to give them a go.

*Facts from Email Marketing: An Hour a Day

Double Pronged Attack for Small Businesses – Blog & Newsletter

By Little Mummy, February 3, 2009 9:12 am

Okay, ‘attack’ might be a little strong, ‘approach’ might be better. I’m surprised everyday by the lack of take up of social media amongst small businesses, especially in the UK. The blog & email newsletter is a popular combination in the blogosphere, yet many small businesses are missing (or ignoring) the benefits.

Blogging is cheap and if done correctly can create a community that laps up your information and your products. It’s practically free to blog, a couple pounds for hosting and a few good articles and you’re on your way.

An email newsletter can be a way of connecting with your customers, building community and giving something back (ie Value) to the people who keep your business alive. Or it can be just another sales pitch. It all depends on the format, include articles, competitions, and valuable information and you have a valuable newsletter. A list of products with links to buy, well that’s just a blatant sales pitch, and very easy to unsubscribe from (especially in this economy).

I’ve checked out a cross-section of businesses owned by parents to see how they are connecting with their customers. These were completely random choices from the mum and working website. Just for fun I’ve rated them with a star system. 1* = Blog/Newsletter non-existant. 5* = Social Media Superstar

Everyday Maternity
– No blog here, but they have a registration form which has a tick box for a newsletter, I suspect this newsletter would be merely a sales pitch (I might be wrong?), no incentive for joining either.

2**

Green Mums
– They have an articles section, but not really a blog. No sign of a newsletter, there may be something when you sign up, but nothing promoted on the front page.

2**

Scribble Bug
– No blog or newsletter sign-up form on the front page

1*

Hippychick – No blog or newsletter, but a big button to connect on facebook!

2**

Hippins

No blog or newsletter, but they have managed an adsense ad, interesting

1*

So there it is, none of the businesses I looked at were really promoting a blog or an email newsletter that offered any incentive. Maybe I’m wrong and it’s not profitable for small businesses to do this, but as a potential buyer I’d like to hear the stories behind the business owners and really connect with the companies. Loyalty and trust are key in an economy where I for one am reluctant to open my wallet and make a purchase without a lot of consideration.

Project 500 – January Update

By Little Mummy, January 29, 2009 5:07 am

In December I decided that 2009 was the year I’d start making a part-time income from home. I didn’t have a plan, I still don’t really, but shortly after I wrote about my idea an opportunity came up to work from home managing and optimizing an email list for an online shop.

Working Freelance

I’ve spent a lot of time this month laying the groundwork to make this project successful, the deal is a ‘profit above trend’ model, details still to be hashed out, but I’m happy with the way things are going and hope to bring on a few more similar projects. I’ve thoroughly enjoyed the ‘work’ so far, I’ve attended technical/strategic meetings and I feel like my ideas are valued. I can be honest, after all I’m not an ‘employee’ with a job to lose. I can speak the truth even if that’s not the most agreeable. Fortunately the company are very open minded and I’m looking forward to making their newsletter a success and earning myself some hard cash!

Passive Income

I’ve also begun generating a small income from writing articles on Bukisa. Anyone can write articles for Bukisa, you make money from the pageviews your articles receive. I’m spending some spare time going through my archives and choosing some ‘gently used’ articles to polish up and publish for passive income (say that when you’ve had a few!). The thing with passive income is that it’s a slow starter and much of the work has to be done upfront for little reward. This month I’ve only made about $3.50 (approx £2.50), it’s not going to produce my £500 target, but it should build every month becoming a nice, passive, contributory element to my £500.

Affiliate Marketing

I’ve made a couple of sales, only generating a few pence, not great, but I didn’t have to ‘do’ anything, so that’s fine.

Networking

I’ve been putting some effort into networking a bit on Twitter. Not really ‘effort’ as such, quite enjoyable chatting and sharing ideas, you never know what might come up. What is it they say about not what you know but who you know :) I’m here on Twitter, if you fancy a chat.

Plans for February

I hope to begin getting involved with producing the newsletter, although I’m not sure if that project will generate money in February. I definitely hope to be earning by March.

I have many more articles to assess and decide whether to post them on Bukisa. My aim is to have at least 20 articles by the end of February, I currently have 9.

I’ve been approached about an affiliate marketing opportunity that I need to have a look into.

I’ll be continuing to network and investigate new money-making opportunities.

Could Setting Limits Make You More Successful?

By Little Mummy, January 10, 2009 8:40 am

When you work for a company or any employer they are in charge of the direction of the company and the targets, you’re paid to work for X amount of hours, and, if you’re lucky you may get a few bonuses along the way.  When you work for yourself whether it be freelancing, making money online, passive income or whatever is it important to establish what’s enough?

I think so.

If you don’t have an end game you could work for 24 hours a day and not feel that you’ve achieved enough.  Everyone seems to make targets whether it’s monthly earnings targets, subscriber targets, sales or email list targets.   I’m thinking that perhaps equally important is to set limits.  To cap our goals, to feel satisfied at what we have and not yearn for more more more, not immediately anyway.  Some may scoff and argue that this will stifle ambition and hinder success but I think it may have the opposite effect.

For example, lets say I don’t set myself a target for earnings this year, a year when I’d like to earn money freelance from home doing this and that.  One of two things may happen, I’ll either be lazy and complacent and not earn a penny (or not enough for my requirements), or I may work myself into the ground and earn plenty but exhaust myself and sicken myself of the lifestyle.

Okay, so I think I’ve established that targets are important, hey, if they weren’t then no company would have them.  So I set my target for this year at £500, and to be honest depending on how things go this could be a relatively low target (or it could be quite a difficult target), but I was starting from a standing position whereby I had the idea but very little real plan of how it would come together.  I’m glad to say I’ve taken a couple strides forward, and I’ll talk about that in a later post, but £500 in December last year seemed like a realistic target.  Now, given my progress I could get greedy or just ambitious and move the goalpost to £1000 per month, but I’m not going to.

I’m going to limit myself to earning £500 per month for 2009.  In 2010 a new target will be set, but for 2009 it’s £500.

Why?

At this point in time I don’t need more than that.  I’m not looking to be a millionaire (not immediately anyway!), as nice as that would be, initially the real aim is the lifestyle, the money is just a means to release more time to work on other interesting projects and ideas.

I want to feel a sense of achievement when I reach my target and maintain that £500 per month.  Making £500 for yourself from nothing is a big challenge (for me).  I don’t want to de-value it by feeling that I could have made more if only I’d worked harder (there’ll be other years and bigger targets).

I want to feel that I can ease back a little once I’ve reached this point – I’ll be working really hard to get there.  Money isn’t the only thing that I want to achieve from creating multiple income streams working from home (or my favourite office space – McDonalds), I also want to do it because of the flexibility.  I can’t be flexible if I set my targets too high or try to exceed my targets too much.

I want to spend less time working for money, if my targets are all money related then I’ll be under pressure to work more and more hours, a bit like the 9-5, we all know it’s not really ’9-5′ more like 7.30 – 6.30 with a few weekends thrown in, once you’ve commuted and done your overtime ‘bit’.  If I wanted to work 40 hours a week then I could easily get a job, that’s not the point of this exercise.

Then there’s perhaps the biggest reason of all for wanting to pursue this lifestyle, being able to be here for Erin, at the moment that’s a pretty hefty commitment, full-time care (hence the 14 hour limit, see below) When she’s at school it’ll be being able to do the ‘school run’, a nice walk for us, taking her to her hobbies and being able to spend as much time with her as we both want (!)

For these reasons it seems prudent to set another target, or mabe it’s a limit.  Spend the equivalent of approximately two hours a day on Project 500, that’s 14 hours a week.  That target is also for 2009 only.

How?

If I reach my target of £500 will I stop working (given that I’m not paid by the hour this money will be relatively automatic, other than a couple hours of upkeep)? Certainly not, my two hour target remains, it just means my focus will be allowed to shift from the direct pursuit of money to other projects.  For example I may choose to do some learning which may eventually help me earn more money but I’ll be under no pressure for an immediate return on investment (like I am now).  Not having the limitations that the pursuit of money brings allows your creative self to run wild, I’ve proved that over the three years I have been ‘off’ with Erin and under no pressure to earn.  I’ve read, blogged and learned which has ultimately opened doors that were firmly closed before.

Finally, feeling that you don’t have to ‘work’ actually increases your desire to work, another lesson learned while I was on the outside of the working world looking in.  Allowing yourself to focus on ‘the work’ (and I put that in inverted commas because I don’t really consider what I’m embarking on as work, more an extension of a hobby really) rather than the money you need to earn it improves your morale, your self-esteem and your desire to work.

So to re-cap, for 2009, my targets and limitations are £500 per month and two hours per day.  I expect that if certain projects go well then this target/limit may be exceeded and if that happens then I’ll probably put the excess elsewhere, so I don’t get used to it too much :)   That actually only works out at about £8.30 an hour, but if you were in your first year of an employed job, that would be a salary of £15k, roughly what my salary would be if I went back to my old career.

Of course 2010 will be a different story, I will (hopefully) have the basis of something and will be looking to push myself quite hard, I’ll still set targets and limits though.  This year’s a learning year, and my earnings targets reflect that.

Do you have targets for 2009?

Do you set yourself limits too?

Is there a point where you think ‘enough is enough’?

If you don’t set limits how do you acheive balance?

Parents: Get Creative

By Little Mummy, July 6, 2006 11:33 am

Well folks, I’m pleased to announce to you some breaking news.

Slowly but surely consumerism is being overturned by the new wave of creativity. Hand-made beats machine-made hands down and now you can get involved too. Think about what you do best…

Here are a few ideas from get rich slowly on how to become more creative and maybe even make a little extra money on the side. Making money instead of spending money will make you happier and is more of a challenge. So give it a try.

Here are just a couple of the suggestions at Get Rich Slowly

Knitting – Knit. If you’ve been bit by the knitting bug, put that yarn habit to work. Create simple, beautiful hats and scarves. Take commissioned projects. My wife is learning to knit adorable little stuffed animals; she could sell them for $20 a pop.

Cook. Do people rave about your food? Offer to cater events. Provide food for a picnic, for a cocktail party, for a sit-down dinner. Sell cookies and cakes.

You could also;

Produce hand-made cards, soap, candles, or coasters.

Sell your old things on an auction site, and other people’s too.

Make flavoured olive oils, lemon, chilli, garlic – sell them at craft fairs.

Stop spending and start earning. Are you making money from a hobby? Let us into the secret.

Panorama Theme by Themocracy