How an eBook Can Make a Real Difference to Your Business
This post is for you if you want to find out how an eBook can make a real difference to your business, because I’m going to tell you how one started my business career.
In 2007, I was a stay at home mum. Due to illness I was keen to find ways to make money from home, so I tried out an eBay business. I spotted an information product about how to make money online, which was all about the value of information and how if you had the right knowledge you could package this and sell it via the internet. This was big news for me and I decided to give it a try.
I set about writing an eBook on pregnancy and the newborn phase. I’d just had my own daughter and felt I had knowledge to share! I included everything I’d learned including; what to pack for hospital, the best place to find maternity clothes, what you did/didn’t need for a newborn. The finished product was just a Word document. I created my own cover and sold my ‘eBook’ via eBay. As the orders came in I would manually email the book to the buyer. I was smart enough to include links to my parenting blog in both the book and the listings so I had the added bonus of driving traffic to my blog. That first eBook didn’t generate a huge amount of money but it taught me a lot about eBooks and the potential they had to become an income for me.
When I look back, there is so much I would do differently, but this little eBook was the start of something much bigger. Since then selling my specialist knowledge has been the crux of my business success.
For two years I focused on my blog before I was ready to launch my next eBook. I’d got much smarter about choosing a niche topic. This time I created on how to start and maintain a successful parenting blog, called ‘The Mum Blogger eBook’. The document was a PDF, it had a professional cover design, there was no competition for the niche and I sold it for a much higher price. I had far more followers I could tell about the book, and it’s been a passive income for me for the past three years. It still sells now in its new form, A Guide to Successful Blogging.
Beyond money my blogging eBook has given me credibility in my niche and demonstrated my expertise. It has been the foundation that has allowed me to go on and create eCourses, speak at events and do consulting. I’ve also just co-authored two further print books which will be published this year, by two different publishing houses.
So, that’s how eBooks were a critical part of my journey to a successful business. eBooks remain a valuable part of our business. They are available all the time and that evens out our cashflow. They are an affordable way to offer help to clients who want to taste our advice for the first time or who are on a limited budget.
If you think that you’d like to make eBooks a valuable part of your business success, join From Knowledge to Profit. You have just two days left to discover just how much this course could help you build your profile and boost your business, just like it did for me.
