Innovation and Blogging
We’ve all heard the word innovation bandied around but what does it really mean and why is it so important to a business?
In a nutshell innovation is progress. It’s taking an opportunity or idea and bringing it to market in the form of a product, service or improvement. However innovation isn’t just amazing new inventions and never seen before gadgets. Some of the most innovative innovations are the ones that take an existing idea and improve on it in a way that nobody had even thought of before. In the food industry Innocent and Graze have been held up as examples of companies that have taken something simple; smoothies & nuts and seeds and created something that is new, exciting and creates added value.
Management consultants Booz, Allen and Hamilton identified six categories of innovation;
* New to the world
* New product/service line
* Additions to existing product
* Improvements to existing product
* Repositioning
* Cost reductions
It is said that if a business isn’t moving forward they are falling behind as the businesses around them are moving forward. Innovation is the way to keep moving forward.
If you’re a blogger there are so many opportunities to be innovative. When you’re immersed in a niche you’re in a great position to spot the next opportunity whether that be for a niche wide product or service or the next step for your own blog.
