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Day 2 Email List Building for Beginners

13 December 2008 3 Comments

This is a week long challenge to learn as much about email list building as possible, and build my own list to 100 subscribers. Join my VIP list to automatically be entered into all future prize draws.

Quality not Quantity

From Chris Garret’s blog;

Size is not the main goal.

Aim to build a good quality relationship with people who want to hear from you rather than just focus on quantity.

Always target the best sources of motivated, interested subscribers, not just where you can grab handfuls of names.

Ah! Seems my whole challenge is flawed. Well, not really, my intention was always to find people who want what I have to offer (free gifts, over the next couple of months – cookery ebooks, vouchers to publish your own book, bottles of coffee baileys, as well as voucher codes and exclusive content – Free!).

The one hundred figure ensures I stay focussed :)

Sign-up Form

I had already put a sign-up form in the sidebar but Chris also recommends that you include a seperate page, so, at the top you can see I have put a ‘newsletter’ page which describes in more detail what you get when you sign up, and of course the sign-up form.

RSS Subscriber Success

The surprise by-product of this experiment has been a (somewhat unexpected) rise in RSS subscribers. Up by 10% in four days. If I could keep that level up over the next while it would certainly be nice. I don’t know what’s caused the increase, the publicity drive for the challenge? The introduction of video? (surely not…!) or perhaps the slight change of focus of the content? Will keep an eye on this and report back.

Resources

Aweber
Chris Garret’s Blog
Entrepreneur’s-Journey

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